SMS or short message service is turning into a very popular means of communication among the public at present. In the US alone, around 6.7 billion SMS messages are sent every day, that number comes to a huge 2.29 trillion text messages in just one year. But regardless of these incredible numbers, email marketing is the preferred strategy which is used by businesses. These days companies and brands trying to reach their clients should use an effective e-mail marketing strategy along with an SMS marketing strategy. This is the best way a company - regardless of whether small or medium-sized - can properly reach their customers. This post is about how companies can create an interesting, multi-channel stream of communication by incorporating text message marketing in their marketing strategies. Text Message Marketing - The BasicsAll you need to get in touch with new consumers is presence, so you don’t need to look any further. With regards to mass marketing tactics, text messages are considered as the best way of reaching out to your target market anywhere at any given time.3 Benefits to Convince You:There are a lot of advantages of including text messages into the marketing strategy of a company. A few of these benefits are outlined below.Engaging and Useful:Quite simply, the open rate of text message marketing is significantly greater than that of email messages. The reason is that an email can sit in the inbox of the client for several days without him realizing, and when he eventually sees your email, there isn't any guarantee that he would be keen on reading it. On the flip side text messages are usually read in minutes. Therefore, SMS marketing is far more engaging and useful specifically for same day campaigns or flash sales. Interaction Between the Organization and User:Text message marketing provides for two way interaction between the business and the customers since they can respond to the message if they're interested. The brand trust of the business tremendously increases by this two-way communication.Beneficial for Bringing People to Your OutletWhilst e-mail marketing works well for a business that is looking to maximize online sales, text message marketing is effective for those trying to bring people to their local shops. SMS marketing can assist you in bringing people to your store by letting them know about different sales promotions and product roll-outs. Once they are inside, you can tell them about additional deals they might have not been considering at first.The Right Way to Take Advantage of ItYou would already be well aware of what text messages are as most of us trade of many text messages with our friends routinely. But do you know how it may benefit you and your company’s marketing endeavors? At present, a lot of businesses are using SMS marketing for various purposes. For instance shops use them for delivering new product information, VIP shopping dates and special offers.Text messages do great in many other fields as well, for example, the food services industry, real estate, online businesses and even pubs, nightclubs and so forth, because it’s quick, precise and simple for all who are concerned. It is mainly about timing and location and a fine SMS can get the job done correctly.Main Point Here:Text message marketing can help you in reaching out to your customers more effectively and engaging them. Hence, if your business is not already using the power of text message marketing, then it's time that you develop a marketing strategy that includes text messages.